The principles of Relationship Fundraising published nearly 25 years ago are even more relevant now. Here is why.
What sort of donor/customer experience do you give? Do you take that extra bit of effort to think about your donors and effectively say “you matter”?
If you think engagement, if that’s your mindset, then you will see any need you have as an opportunity to engage.
Can the new approach to fundraising that I advocate scale?
You need to take time to understand why fundraising has to change – it will help you get the how right.
Five years ago I started this blog. I began it for a reason. I knew fundraising needed to change
I suspect most charities are geared to send out some acknowledgment in the most efficient way – a thank you – which is really just a receipt and doesn’t mitigate that empty feeling
Do you have someone with the capacity to respond if an opportunity came in tomorrow?