Why you should use positive emotions that lead to lasting long term support and focus on why you do what you do, such as love, inspiration, trust, and the emotion which drives Olympians – determination.
So what are the top insights from my time during my five year mission in the laboratory called SolarAid? Actually its surprisingly simple.
We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.
How can we give the donor the best experience possible?
What sort of donor/customer experience do you give? Do you take that extra bit of effort to think about your donors and effectively say “you matter”?
If you think engagement, if that’s your mindset, then you will see any need you have as an opportunity to engage.
Can the new approach to fundraising that I advocate scale?
You need to take time to understand why fundraising has to change – it will help you get the how right.