The FORCE is within us all No really. Another term is ‘social capital’ although I prefer to call it THE FORCE. The social capital you have with your network of friends, family and colleagues is greater than the social capital a charity or cause you support has with your network. So to awaken the FORCE…
The principles of Relationship Fundraising published nearly 25 years ago are even more relevant now. Here is why.
So what are the top insights from my time during my five year mission in the laboratory called SolarAid? Actually its surprisingly simple.
We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.
How can we give the donor the best experience possible?
What sort of donor/customer experience do you give? Do you take that extra bit of effort to think about your donors and effectively say “you matter”?
If you think engagement, if that’s your mindset, then you will see any need you have as an opportunity to engage.