This week the CEO the Resource Alliance Kyla Shawyer wrote a rally call in her blog on 101 Fundraising. calling for a new kind of leader. It’s worth reading : Transformative change depends on a new kind of leader. She included this gem within: At a previous organisation where I served, we asked donors of all…
So what are the top insights from my time during my five year mission in the laboratory called SolarAid? Actually its surprisingly simple.
We need to shift from thinking “How can we target as many people as possible?” to your supporters thinking “I want to listen to what you have to say”.
How can we give the donor the best experience possible?
What sort of donor/customer experience do you give? Do you take that extra bit of effort to think about your donors and effectively say “you matter”?
If you think engagement, if that’s your mindset, then you will see any need you have as an opportunity to engage.
Can the new approach to fundraising that I advocate scale?